The Planet

Never a company to rest on its laurels and always  pushing the boundaries of human performance enhancement through sports  supplementation to the absolute limit, BSN has remained committed to innovation,  and to producing the best products in the world for the last 7 years. Over the course  of those 7 years, BSN has carved out its own unique position as the sports  nutrition industry’s ultra-premium brand with products relied on by a who’s who  of the bodybuilding, fitness and sports world. The likes of 8-Time Mr. Olympia  and the world’s greatest bodybuilder Ronnie Coleman, cover model and TV  personality Alicia Marie, the PHENOM and future of bodybuilding Trey Brewer, genetic  wonder Brandon the PRODIGY Curry, pro martial artist/actor Julien Greaux, U.S. Masters National Champion cyclist  Antony Galvan and professional beach volleyball player Ty Loomis all rely on  BSN products to do what they do best – Finish First!

BSN’s place atop the  sports nutrition mountain is further exemplified by BSN’s recognition as the 27th fastest growing private company  in America and showcased by the fact that the BSN  brand, labels, advertising and most notably, its products have won numerous consumer-voted  sports nutrition industry awards over the course of the last three years,  including an unprecedented, and industry high 7 awards in 2007. This was all  made possible because of BSN’s position at the forefront of  industry development and a relentless commitment towards producing the most  novel physique and performance enhancing supplements for athletes. It’s this  same position on the cutting-edge and adherence to the same never-ending  commitment to push the envelope of human performance to its absolute human  limit that has led to the development of BSN’s newest breakthrough milestone  innovation, the AVPT Multi-Action Matrix.

AVPT is an acronym that stands for Advanced Volumizing Performance Technology. This multi-action matrix is made up of  a unique combination of amino acids, cooperative creatine analogs and critical  muscle growth mediating bio-factors, all designed to support and enhance:

Increased energy production
Superior nutrient transport and  saturation into muscle tissue
Improved nutrient absorption and  assimilation
Accelerated blood flow
Increased strength levels
Enhanced muscle growth
Heightened cell volumization and  vascularity
Better muscle pumps
Improved workout performance
Increased peak torque performance
Greater muscle recovery